Education

PhD degree - Design and Computer Science

The University of Southampton - Winchester School of Art - UK
Thesis title: Using Emerging Technologies to Enhance the Customer Experience for Supermarkets in the UK

Master's degree - Design Strategy and Innovation

Brunel University London - UK - Grade: Distinction
Dissertation: Enhancing the Customer Experience by using Artificial Intelligence (AI) and Augmented Reality (AR)

Bachelor’s degree - Information System

Al-Imam Muhammad Ibn Saud Islamic University - KSA

Experience

Acting Head of Creativity and Digital Content Department (May 2023 - Present)
Creativity and Digital Content Department Expert (Mar - Apr 2023)
Consultant (Feb 2016 - Feb 2023)

Ministry of Energy (Saudi Arabia)

Teaching Assistant (Aug 2021 - Sep 2023)

The University of Southampton - Winchester School of Art
Design Management (MA) and Global Advertising and Branding (MA)

Research Assistant (Jun 2021 - Mar 2023)

The University of Southampton - Winchester School of Art

Freelancer

• Motion Graphics (5 years)

• Photographer and Director Of Photography (DOP) (4 years)

• Graphic Designer (8 years)

certifications

UX Certificate (2019)

Nielsen Norman Group - Credential ID 1029471

Service Design and Innovation Intensive (2019)

London College of Communication, University of the Arts London

User Experience Designer (2017)

RED Academy

Cloud Infrastructure and Services (2015)

Dell EMC

Learn IOS by doing (2014)

Mobily